Commercial #1

Demographic:  Young, age 21-29, men.

Advertising: Vodka-Invincible

Setting: in a general hangout/drinking area

Our commercial will start off with a guy sitting down drinking our drink and then another guy sitting down drinking another drink. Guy number 1 will start off by talking about our product and the features, no bad taste, no detectable smell, and no hang-over. He will also suggest that this drink helps him with the ladies and he will present him self as classy and well-mannered. Then we will show guy number 2 drinking the other drink and basically making a mess of himself. Guy number 1 will look at the other guy and say that if you do not want to be the guy than drink invisible. Then we will have the general warning information at the end of the commercial.

Commercial#2

demographic: young women ages 21-29

advertising: Invincible

setting:feminine room

This commercial will have a woman sitting in a room getting ready to go out for the night. She will be dressed classy and be doing her hair and make-up and be putting on jewelry etc. She will then describe the vodka and how it tastes delicious with no bad taste of alcohol and no detection of alcohol. She will talk about how it is a turn off to come up to someone with alcohol breathe but sometimes it’s good to have a little fun out on the town with your friends. She will add that she can also get up in the morning and go workout because she does not get a hangover from this product. Then at the end of the commercial there will be the general warning statement.